On-page SEO Techniques to rank top on Google
SEO strategy is focused on ranking high in the search engines as high as possible. To rank high in search engine we all try to develop a site so that Google’s algorithm ranks it high. We can divide Google algorithm into two categories: on-page factors and off-page factors. Most search engines use these two category to rank high websites in search results.
On-Page factors are the aspects of a given web page that influence search engine rankings. You can easily rank your site by doing on-page seo properly. On page seo include unique content, quality of your code, technical setup, responsive and user friendly etc.
Unique Excellent Content:
Content is the main factor of on-page seo. Every search engine rank websites on contents. It is very important to create good content for you site. PLEASE DON’T COPY ANOTHER CONTENT INTO YOUR. Always try to give a clear idea about your topic.
Title Tags is also another important on-page seo factor for search engine optimization. A title tag specifics the title of your webpage. They display on SERPs as the headline for a given search result.
The main function of meta description is to get visitors from google to click your link. It is a HTML Tag and the code is-
<meta name=”description” content=”Your page description within one or two sentences.”>
Don’t write meta description above 320 character. Recently, Google made changes to the length of snippets: 160 characters become up to 320. Meta description shold be actionable. Of course write your meta description in active voice and include a call-to-action in your page meta description.
It could content structured content and write it by matching your content. Meta description is the summery of your page. Meta description should content the focus keyword and must be unique.
Keyword research is very important for SEO. It can be defined as the work you do to come up with an extensive list of keywords you want to rank for. Keyword will make clear which search terms your audience uses.
I am going to describe you the entire keyword research process step by step-
Think About you mission. What is your website about? What makes your website special? And what promises do you make on your website?
Make a list of keywords that you want to use. Always think what will visitors be looking for? What kind of search terms could they be using while they searching on internet or search engine?
Use Google Adwords Keyword Research Tools for better keywords selection.
No website should rely on one single keyword or one keyphrase for its traffic. You should use your mission as a starting point.
Image optimization is very very important for SEO. It will help you to rank your site on search engine And will reduce page speed. Use appropriate image on your webpage. Always remember, “A picture is worth a thousand words”
Before using images on you article or webpage follow these instruction
1. Choose the right file name
2. Scale for image SEO
3. Always use responsive images
4. Must reduce file size: you can take help from these site. I highly recommended for non-professional to use this tool to optimize you images. “Online Image Optimizer” is an excellent site to optimize images.
Never forget to use ALT text and caption and include description if possible.
External and Internal Link:
Googles uses links to find out what content on your site is related and what the value of that content is. It crawls websites by following links, internal and external, using a bot called Google bot.
In addition to understanding the relationship between content, Google divides link value between all links on a website. Often, the homepage of a website has the greatest link value because it has the most backlinks. This link value will be shared between all the links found on that homepage. Link value passed to a following page will be divided between the links on that page, and so on.
Page speed is one of the most important part for SEO. You will loss visitor if your website loading time is high. There are some techniques to increase your website loading speed.
Reduce redirects : Each time a page redirects to another page, your visitor faces additional time waiting for the HTTP request-response cycle to complete. For example, if your mobile redirect pattern looks like this: “example.com -> www.example.com -> m.example.com -> m.example.com/home,” each of those two additional redirects makes your page load slower.
Leverage browser caching and inprove server response time.
Sitemap is a roadmap to all pages of a website. It guides Google to all main content on a website. Must submit a xml sitemap for better SEO. You can easily submit a sitemap by using Google webmaster Tool. You will find an option AD SITEMAP there.